US fashion brand DL1961 Premium Denim has unveiled its spring/summer 2017 campaign, #TheUniform, starring Sofia Richie, Jasmine Sanders and Nathaniel Dam.

The campaign sees the models showcasing the brand's 'core classics' as well as 'edgier fits and washes', and DL1961's Creative Director Sarah Ahmed commented 'At the end of the day, denim is the most core, essential utilitarian piece that everyone wears, so it was important for us to take on a more conversational tone. We are reinterpreting vintage fits and washes but with the feel and performance of new age denim'.